Former US Navy SEAL Invents Most Badass Drinking Accessory on the Market

Former United States Navy SEAL Eli Crane and his wife Jen recently appeared on ABC’s Shark Tank, pitching Bottle Breacher.  Knowing that he needed a way to provide for his family after his tours of duty, Eli developed a one-of-a-kind bottle opener using recycled .50 caliber bullets while deployed.  For those who don’t know how freakishly big .50 caliber ammo is, imagine solid brass bullets the size of your TV remote being shot out of a helicopter. 

After only launching just over one year ago, the Crane’s have found that financial stability to the tune of over $500,000 in net sales.  They project to finish the year at $840,000 after just locking in $100,000 revenue in a single month.  Perhaps greatest of all, every Bottle Breacher is hand crafted by active duty service members, reservists and veterans.

            Eli served 9 years in the Navy, undertaking 3 combat deployments in Iraq.  During his first attempt at Navy SEAL training at BUDS (Basic Underwater Demolition SEAL), Eli successfully endured Hell Week – five days of no sleep, minimal food, and rigorous maritime training.  A few days later, Eli was brought into an office and told that although his heart bared no flaw, he was not among the best of the best.  With that, he was transferred onto a Naval fleet and spent two and a half years on the ship, before returning to BUDS and graduating the SEAL program.  Eli Crane put the ethic that every American should aspire to have into two sentences:

“Life is full of obstacles and failures, and when we face that, we don’t run for the hills.  We just keep charging on and figure it out.”

It’s a breath of fresh air to see a humble, gritty, model American find success on scale that has barely been tipped yet.  There is an endless market for Bottle Breacher, as every man who freely walks this American soil owes it to men like Eli Crane to invest in.  Whether you want it personally engraved, for corporate and promotional purposes, or as groomsmen’s gifts, purchase your own Bottle Breacher at  www.BottleBreacher.com or www.etsy.com/shop/BottleBreacher. 

Evan Farrar